CQ Marketing Research AB was founded in 1997. At the start we worked only with Internet research, but since then we have broadened our activities and today we offer research carried out with more traditional data collection methods as well.

Since the start CQ Marketing Research has had close ties with the academic world and our product development has been carried out in co-operation with academic researchers. This means that our market research products are based on findings from research and that they focus on causal relationships. Our market research give our clients insight into their current situation, as well as suggestions on what can be done to improve it.

To be able to provide our clients with relevant decision support, we have made certain that we have access to very high competence in statistical analysis. If necessary we can apply most types of statistical methods on the data from our research, but we never let statistical analysis become an end in itself. Our choice of method of analysis is always based on the research problem at hand, which generally means that the analysis is specified when the research plan is laid out.

CQ Marketing Research has worked in close co-operation with IT Consultants Clue AB since the company started. Together we have developed very advanced systems for collecting data and reporting research results over the Internet. These systems are mainly used in our Internet Research, but we can also offer tailor-made presentation of results over the Internet based on our clients needs.